THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

PREFACE The pieces of work has been undertaken as a partial fulfillment of the award of National Diploma in Business Studies in Kaduna Polytechnic. The topic of the essay written on THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT. The essay work is divided into three (3) chapter.  The first chapter is brief introduction of product planning and development in marketing.  Its aim and objective of the essay, the scope of the essay and finally definition of some key terms in the essay. The second chapter is the literature review which deals with the definition of product itself, the product mix and line, the product level composition, new product development process, product life cycle, why new products fail product distribution strategy and product differentiation. The chapter which is chapter three (3) is based on summary, conclusion and recommendation based on the act cone of the essay and lastly bibliography.       TABLE OF CONTENTS Cover ----------i Title ----------ii Declaration---------iii Approval ----------iv Dedication---------v Acknowledgement--------vi Preface----------viii
CHAPTER ONE 1.0Introduction--------1 1.1Background of the subject matter-----3 1.2Significance of the essay------5 1.3Objective of the essay-------6 1.4Limitation of the essay------6 1.5Delimitations of the essay ------7 1.6Definition of terms-------9
CHAPTER TWO – Literature Review  2.0Introduction --------11 2.1Production Definition -------11 2.2Product Concept.-------13 2.3The product mix and line------15 2.4Product level composition ------16 2.5New product development process----18 2.6The product life cycle-------22 2.7Reason for new product failure-----24 2.8Product distribution strategy------29 2.9Product differentiation ------32
CHAPTER THREE  Summary, Conclusion & Recommendation 3.0 Introduction --------35 3.1Summary---------35 3.2Conclusion---------36 3.3Recommendation-------37 Bibliography