THE PLACE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE OF TOOTHPASTE (A CASE STUDY OF CLOSE UP)

ABSTRACT
This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to collect data in the study, the researcher used questionnaires, interviews and observation in collecting data. The data collected was analysed in tables using percentages and frequencies. Hypothesis was also tested using chisquare from data analysis the following findings came up: (i)Close-up have adequate facilitates competent staffs  (ii)They render high quality services to consumers (iii)They consider the welfare and satisfaction of customers in running the company.
The major problem confronting close-up is that they don’t have enough transport and storage facilities. Based on the above findings, the researcher recommends that; i)The provision of adequate warehouse and reservation centres for these entertainments service facilities. ii)The provision of adequate transportation facilities to help make available these service to the consumers who need them.
TABLE OF CONTENTS Title Page Approval Page Dedication Acknowledgement Abstract Table of Content
CHAPTER ONE Introduction Background of the Study Statement of problems Research Objective Significance and need for the study Scope of the Study
CHAPTER TWO Review of Related Literature Meaning of Advertising Purpose of Advertising Categories of product Advertising Perception process in advertising Advertising and product positioning Advertising and competition among Toothpaste firms
CHAPTER THREE Summary of finds, Recommendation and Conclusion Summary of findings Recommendation