The Marketing Of Ginger In Kaduna State, Nigeria

TABLE OF CONTENTS

Title Page ................................................................................................ i

Certification. ..........................................................................................u... .

. . ... Dedication ............................................................................................u.

Acknowledgement .................................................................................... iv

Abstract ...............................................................................................v.i

. . Table of Content ...................................................................................... wi

CHAPTER ONE: INTRODUCTION

I . I Background Information .................................................................... -1

1.2 Problem Statement ........................................................................... -3

. .

1.3 Objectives of the Study ...................................................................... 5

1.4 Significant of the Study ..................................................................... -6

CHAPTER TWO: LITERATJJRE REVIEW ............................................ -8

2.1 Ginger Brief Botanical Historical Overview ............................................... 8

2.2 Internal Marketing of Ginger in Nigeria ................................................... 9

2.3 The Export Market for Ginger ............................................................. 10

2.4 Concept of Market and Marketing ......................................................... 13

2.5 Marketing Margins and Costs ............................................................. 14

2.6 Marketing Function ........................................................................ -16

2 -7 Marketing Channels and Agencies ........................................................ 19

2.8 Market Structure and Market Conduct ............. .... ............................ -20

CHAPTER THREE: RESEARCH METHODOLOGY ................................ 2 3

3.1 Study Area ................................................................................... -23

3 -2 Sampling Procedure ........................................................................ -25

3.3 Data Collection ...........................................................................-.2. 6

3.4 Data Analysis ............................................................................... -26

CHAPTER FOUR: RESULTS AND DISCUSSION ...................................... 28

4.1 Socio-Economic Characteristics of the Respondents ................................... 28

4.2 Structure and Type of Intermediaries in Ginger Marketing ........................... 32

4.3 Marketing Channel and Margin for Ginger ...............................................4 4

4.4 Volume. Destination and Value of Ginger Exports 1980- 1997 ........................ 51

4.5 Constraints and Potentials of Ginger Marketing in Nigeria ............................5 2

CHAPTER FIVE: SUMMARY. RECOMMENDATION AND CONCLUSION 55

5.1 Summary ......................................................................................5 5

5.2 Recommendation. ..........................................................................5..6

5.3 Conclusion ..................................................................................-.5 8

REFERENCES ....................................................................................... -60

APPEND1X ...........................................................................................- 64