THE MARKETING MIX APPLICATION IN THE MARKETING OF PLACES RENTALS SERVICES IN IKEJA METROPOLIS

 INTRODUCTION  Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.  Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of higher level of services to international standard.  Places rentals has developed an excellent crop skilled and counteous permanent staff with continuous training in the area of customer service which results in the efficiency and versatility contributes to the successful gosling of clients events. Entertainment services rendering in the ikeja context recently. As a result of this the production and subsequent consumption of its service have bot been quite encouraging, as the people have not fully understood t6he relevance of such services to their solid life.  The role of marketing as the entertainment services company like places rentals tend to be vary complex and broad. In view of the fact that some gap exists between the producers and final consumers of these entertainment services and due to the service wide area of coverage there exists in elaborate and complex marketing organization for these service most of the problem associated with the marketing of entertainment services spring from their condition of production and  nature of demand. The flow of these service from their production to the market requires some preparation and processing as those services have to pass many hands and retain operations.  Some of these entertainment services provided by places rentals are  i.catering services  ii.reception facilities  iii.entertainment consultants  iv.wine and spirit shop  v.gifts, cards and souvenirs shop  vi.rental- mobile cold vans, varying chairs and tables, cups, plates etc.  vii.Entertainment services – exquisite canopies and balloons, fireworks and lighting, animal world costumes.  It is to be noted that most of these entertainment services consumed in Ikeja area are products within Ikeja metropolis by places rentals and due to the fact that they are still at their growth stage during which they experience rapid market acceptance and substantial profit improvement, such emphasis gave been given to the production, stage and marketing of these services so as to maintain and better still increase their market share. 
CHAPTER ONE: INTRODUCTION 1.1background to the study 1.2statement of the problem 1.3objective of the study 1.4research hgypothesis 1.5significance of the study 1.6scope of the study 1.7definition of term 
CHAPTER TWO: LITERATURE REVIEW2.1an overview of service 2.2characteristic of service 2.3classification of service 2.4marketing mix of service 2.5effective strategies for marketing entertainment services 2.6Strategies used by places rental in marketing of their service. 
CHAPTER THREE: RESEARCH METHODOLOGY 3.1research design 3.2sources of data 3.3population of study 3.4sample  size determination 3.5sampling techniques 3.6research instruments unes 3.7method of data treatment and analysis 3.8limitation of the study 
CHAPTER FOUR: PRESERTATION, ANALYSIS AND INTERPRETATION OF DATA. 4.1Presentation and analysis of data. 4.2Test of hypothesis 
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION AND CONLUSION. 5.1summary of findings 5.2recommendations 5.3conclusion BIBLIOGRAPHY APPENDIX QUESTIONNAIRES.