THE IMPACT OF STAFF CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE (A CASE STUDY OF UNITED BANK FOR AFRICA (UBA) PLC)

Authors: Afri Research | Social & Management Sciences Business Management Research 46 pages 6,360 words

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 ABSTRACT Since the abstract is a précised summary of what is actually done in a project it then means that the following information should be contained there in the topic under study location.  The statement of problem the research questions and research hypothesis also carried out relevant literature review of the topic under study  for purpose of carry out this study a questionnaire was designed with concrete validity and reliability. Relevant data were collected from the respondents and analyzed accordingly. The following key findings were made and relevant recommendations put forward. Based on the topic the impact of staff customer relationship on an organizational image, A case study of UBA PLC Enugu metropolis.
THE KEY FINDING WERE 1.That there is poor counter service that causes delay 2.management is the cause of bank low performance based on the finding the researcher recommends that UBA PLC should employ  3.An experienced and educated public relations officer who will control the affairs of the staff and the public 4.Also they should computerize their entire department and train staff etc.
TABLE OF CONTENT Title page Approval  Acknowledgement Abstract Table of content List of tables
CHAPTER ONE 1.1Introduction  1.2Background  1.3Statement of problem 1.4Purpose of the study 1.5Scope of study 1.6Research question 1.7Research hypothesis 1.8Significance of study 1.9Definition of terms Reference 
CHAPTER TWO 2.1Review of related literature introduction  2.2Public relations and staff customer relationship in U.B.A Nig. PLC  2.3Effects of communication and   staff customer relationship. 2.4Attitudes motivation and staff customers relationship  2.5Research design and methodology 2.6Research designs 2.7Population of the study 2.8Instrument for data collection 2.9Reliability of the instrument  2.10Method of data analysis 2.11Data presentation and analysis 2.12Presentation and analysis data  2.13Testing of hypothesis 2.14Summary of result  Reference
CHAPTER THREE 3.1Discussion conclusion and recommendations  3.2Discussion of result findings  3.3Conclusion  3.4Implication (s) of the research findings 3.5Recommendations  3.6Suggestions for further research Bibliography 

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