THE IMPACT OF PRODUCT DISPLAY ON THE PURCHASING OF FAST FOOD AND PASTRIES

PREFACE
This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference  to (Chito Partner, Enugu). The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and modernize the display tools.  Furthermore to know why the Management divide on these display techniques. For reliability and validity the researcher employees self administered  questionnaire, personal interviews and observation was used for the relevant staff and customers sundry burglary’s and Topmairs formula respectively. The data was collected through primary and secondary source including their review of past works and related literature. These  data were analyzed and presented in tables and percentages.   Finally, the researcher identified the reasons why the management adopts those product display techniques, the  impact it has on customers patronage and the way to maintain, improve and modernize those display technique, though  the researcher limited the  starchy not to include to discuss those display tools intensively or in details. The researcher recommended and concluded that though product display is a sort of promotion, there is need for proper and accurate display.  Therefore some staff should be trained on the issue of this product display.  To take proper management and administration of the products on those display tools.

TABLE OF CONTENT TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT PREFACE
CHAPTER ONE INTRODUCTION Background of the study Statement of the problem Objective of the study Research question Significance of the study Scope and Delimitation of the study Definition of Important terms.
CHAPTER TWO Review of Related
CHAPTER THREE RESEARCH METHODOLOGY Research design Population of study Sources of data Sample size Sampling technique Research Instrument Method of data treatment
CHAPTER FOUR PRESENTATION AND ANALYSIS OF DATA
CHAPTER FIVE DISCUSSION OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONS. Recommendation