THE IMPACT OF MEDIA ADVERTISING ON POLIO IMMUNIZATION CAMPAIGN IN ENUGU STATE (AN INDEPTH STUDY OF THE MINISTRY OF HEALTH IN ENUGU STATE

ABSTRACT Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of health to ascertain whether the successes recorded in this campaign could be attributed to advertising and the roles of ministry of health. The study as well went further to ascertain whether there were other factors that aided advertising in successful polio eradication campaign. The researcher was prompted to take up this study as a result of the observed aggressive advertising embarked upon by the government and the success recorded in the polio Immunization campaign. The review of relevant Interactive demonstrated the fact that advertising is essential in any campaign programme. Survey method was used to carry out this study. Interview was equally adopted to get supporting answers to some of the research hypothesis for proper evaluation. Questionnaire was used as the measuring instrument. The questionnaire was in two sets, one for nursing mothers and the other for the health workers. Out of 399 questionnaires copies administered , 286 for nursing mothers and 113 for health workers, 280 and 110 were returned respectively. The data analysis was based on 390 which were upheld in the course of the text of hypothesis. Positive findings and recommendations were made.   

TABLE OF CONTENTS
Title page  Approval page  Dedication  Acknowledgements Abstract  Table of contents 
Chapter one  1.0Introduction  1.1Background of the study   1.2Statement of research problem  1.3Objectives of the study  1.4Significance of the study  1.5Research questions  1.6Research hypothesis  1.7Definition of terms  1.8Theoretical framework  1.9Assumption  1.10Scope of study  1.11Limitations of the study 
Chapter two  2.0Literature review  2.1sources of literature  2.2Literature review  2.3summary of literature review  References 
Chapter three  3.0Research methodology  3.1Research method  3.2Research Design  3.3Research population  3.4Sample size  3.5Sampling techniques  3.6Method of data collection  3.7Method of data analysis  3.8Expected results  References 
Chapter four  Presentation, analysis and interpretation of data  4.1data presentation and analysis   4.2analysis of research questions/hypothesis  4.3Discussion of results 
Chapter five  5.1Summary  5.2Conclusion  5.3recommendations  5.4Further recommendations  for future studies  Bibliography  Appendixes  Questionnaire