THE IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SEVEN UP BOTTLING COMPANY LTD 9TH MILE (A CASE STUDY OF SEVEN UP INDUSTRY 9TH MILE ENUGU STATE

ABSTRACT
Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of course the recommendation from it will contribute to enhancement of economy.Research conducted revealed that for marketing strategies to be effectively and effective implemented the company should consider the position of company in industry. The economy of the country the product life cycle and the product strategies.The data for this study were collected both from the primary and secondary source. A pilot survey of the sample size.In the course of the analysis many problems which happen the sale seven up bottling company were found out some of the finding are:1.The company does not have a good promotional programme2.The need for improved quality of the product3.Seven up bottling company’s marketing strategies is not effectively integrated. 


TABLE OF CONTENT TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS LIST OF TABLES ABSTRACT
CHAPTER ONE 1.1INTRODUCTION  1.2BACKGROUND OF THE STUDY 1.3STATEMENT OF PROBLEM 1.4OBJECTIVE OF THE STUDY 1.5SCOPE OF THE STUDY 1.6RESEARCH QUESTIONS 1.7SIGNIFICANCE OF THE STUDY CHAPTER TWO REVIEW OF LITERATURE SUMMARY OF THE RELATED REVIEWED LITERATURE
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 3.1RESEARCH METHODOLOGY 3.2RESEARCH DESIGN 3.3AREA OF THE STUDY 3.4POPULATION OF STUDY 3.5SAMPLE AND SAMPLING PROCEDURE 3.6INSTRUMENT FOR DATA COLLECTION 3.7VALIDATION OF THE INSTRUMENT 3.8RELIABILITY OF THE RESEARCH INSTRUMENT 3.9METHOD OF DATA COLLECTION 3.10METHOD OF DATA ANALYSIS

CHAPTER FOUR DATA PRESENTATION AND RESULTS SUMMARY OF RESULTS/FINDINGS
CHAPTER FIVE DISCUSSION, IMPLICATION AND RECOMMENDATION DISCUSSION OF RESULTS CONCLUSIONS IMPLICATION OF THE RESULTS RECOMMENDATIONS SUGGESTIONS FOR FURTHER STUDY LIMITATION OF THE STUDY REFERENCES APPENDIX   LIST OF TABLE 4.1Administration to know how many responses that drink soft drink TABLE 2 4.2.Was administered to know the brand the consumers frequently, occasionally and really consumed. TABLE 3 4.2You observe the company advert TABLE 4 4.3Does the adverts play any major role in your purchase of the brands TABLE 5 4.5Want to know from the consumers that area they would want the company to improve