THE IMPACT OF ELECTRONIC MEDIA ON CULTURAL IMPERIALISM IN THE MODERN SOCIETY (A STUDY OF RESIDENTS OF ENUGU METROPOLIS)

ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey research method. The study was carried out in Enugu urban with population of 722,664, out of which, 400 representatives were studied through interview and questionnaire distribution. The researcher adopted cultural imperialism theory of media as the theoretical framework. Other literatures were reviewed empirically. The findings of the study show that electronic media contents are main causes of cultural imperialism, the effects of the cultural colonialism of Enugu residents are negative and harmful and that electronic media should be blamed for the high level of cultural assassination brought on people by the media. The researcher, therefore, recommended that International Press Conference should be organized to discuss ways forward to ensure balance flow of information between the Developed and Developing Nations.      
  TABLE OF CONTENTS Title page--------i Approval page----------ii Dedication ---------iii Acknowledgment --------iv Abstract ---------v Table of contents-------vi
CHAPTER ONE:  Introduction  1.1 Background of the study ------1 1.2 Statement of the problem-----4 1.3 Objectives of the study ------5 1.4 Significance of the study------6 1.5 Research questions------6 1.6 Research Hypothesis------7 1.7 Theoretical framework-------8 1.8 Scope of the study-----10 1.9 Limitation of   study----11 1.10 Definition of terms-----11
CHAPTER TWO:  Literature Review 2.1 Source of literature------15 2.2 The Review--------22 2.3 Summary of Literature-----27
CHAPTER THREE:  Research Methodology 3.1 Research Method------29 3.2 Research Design--------29 3.3 Area of study -------30 3.4 Research population------30 3.5 Research sample-------30 3.6 Sample Techniques------31 3.7 Instrument of Data Collection---32 3.8 Method of  data collection-----32 3.9 Method of Data Analysis-----33 3.10 Expected Results-------34
CHAPTER FOUR:  Presentation and analysis of Data 4.1 Data presentation and Analysis-----35 4.2 Testing of research Hypothesis-----39 4.3 Discussion for the Findings-----42
CHAPTER FIVE:  Summary Conclusion and Recommendation 5.1 Summary ---------  45 5.2 Conclusion --------- -46 5.3 Recommendation ----- -47 References Appendix I