THE IMPACT OF ADVERTISING IN THE MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS A CASE STUDY OF ZODIAC HOTEL LTD

ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis†using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral interviews and questionnaire.  From the study we found out that, the Zodiac hotel Ltd major advertising medium is magazines (travelers weekend and infinity).  They use some other ones like sign posts at strategic points of Enugu metropolis.  We also discovered that they use other promotional mix such as sales promotion (biros, cards, calendars etc) and publicity. We also found out that the environment and facilities of Zodiac Hotel attracts customers to the hotel,  the relationship between the customers and the staff is highly credible.  We discovered that the firm has a very high reputation in the society. The researcher commend the management of Zodiac Hotel for good environment and facilities and come up with the following recommendations.  They should include advertising budget in the operating cost, use more of television media of  advertising than others & introduce more sign posts

TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of contents
CHAPTER ONE 1.1INTRODUCTION 1.2Objective of the study 1.3Statement of Problem 1.4Research questions 1.5Scope of study 1.6Definition of Terms
CHAPTER TWO 21.Meaning of advertising 2.2Types of advertising 2.3Function of advertising 2.4Role and significance of advertising of hotel services 2.5Requirements for effective advertising 2.6The merits and demerits of advertising in a developing economy CHAPTER THREE The impact of advertising on the management of hotel services 3.1The company profile 3.2Advertising strategies adopted by Zodiac Hotel Ltd 3.3The environment and facilities on the Zodiac Hotel Ltd 3.4The hotel personnel and customers 3.5The benefits of advertising in the marketing of Hotel Services in overview33 CHAPTER FOUR Summary of findings, conclusions and recommendations 4.1Summary of findings 4.2Conclusions 4.3Recommendations Bibliography