THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC

ABSTRACT  The purpose of this study is to X-ray the uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as a result of some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study. Chapter one contains a general discussion on background study of first  Bank of Nigeria PLC and Advertising. The second chapter treats the literature reviews as it  relates  to  advertising and  corporate Organization . Chapter three deals with the research  methodology and research design of the  study, the method used and techniques  of analyzing the questionnaires. The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared. Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.   TABLE OF CONTENTS COVER PAGE TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT ABSTRACT
CHAPTER ONE INTRODUCTION 1.1BACKGROUND  OF THE STUDY 1.2STATEMENT OF RESEARCH PROBLEM 1.3OBJECTIVE OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5RESEARCH QUESTIONS 1.6RESEARCH HYPOTHESIS 1.7DEFINITION OF TERMS 1.8ASSUMPTION 1.9LIMITATIONS OF THE STUDY
CHAPTER TWO LITERATURE   REVIEW REFERENCES
CHAPTER THREE 3.1RESEARCH   METHODOLOGY 3.2RESEARCH  DESIGN 3.3RESEARCH SAMPLE 3.4MEASURING INSTRUMENT 3.5DATA  COLLECTION 3.6DATA ANALYSIS
CHAPTER FOUR 4.1PRESENTATION AND ANALYSIS 4.2TEST OF HYPOTHESIS
CHAPTER FIVE 5.1NOTES 5.2SUMMARY OF FINDINGS 5.3CONCLUSIONS 5.4RECOMMENDATIONS BIBLIOGRAPHY