THE EFFECTS OF ADVERTISING AND PROMOTION IN AN INTEGRATED MARKETING COMMUNICATIONS

This is a paper written in conjunction with Dr Okafor expressing the importance of integrated marketing communications in marketing strategy.  its a well researched work on the media strategies for effective business efforts, such as Advertising, PR/Publicity, Internet, and other addressable methods of communication. In modern marketing efforts there is need to go beyond the traditional media tools to current online marketing. this is a strategy that combines many promotional mix in marketing rather radio or television only. Without effective devices of transmitting information, businesses will not grow, hence the novel devices to communicate to customers and prospective customers. Also, its a method that encourages customer quality services.