THE EFFECTIVENESS OF PRODUCT PLANNING AND DEVELOPMENT IN THE AUTOMOBILE INDUSTRY IN NIGERIA (A CASE STUDY OF ANAMMCO LTD)

ABSTRACT
This research study was on the effectiveness as of product planning and development in the automobile industries in Nigeria.  A case study of ANAMMCO Limited Emene. The purpose of the study amongst other things is to ascertain the level of which product can achieve the organizations objectives when effectively planned and developed in the market. Based on this, hypotheses were formulated and the researcher studied employee and management of the company who are very relevant to the study. Statistic formulas were adopted to determine the sample size and also test of the hypothesis formulated. However, after a entail analysis of the data collected through the questionnaire and oral interviews, it was dissevered that when product are effectively planned before development, it will never lose the market share and patronage of the customers and at the same time restore the image of the company and achieve its profit objectives.
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents        
Chapter one 1.1 Introduction 1.2 Statement of the problems 1.3 Objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Formulation of hypothesis 1.7 Definition of the terms
Chapter two  Review of literature 2.1 An over view of product planning in marketing meaning of product planning 2.2 Aims of product planning in marketing 2.3 Qualities of as good product plan 2.4 Role of product planning in marketing 2.5 Relevance of product planning process in marketing 2.6 Problems of product planning in nigeria 2.7 Company profile
Chapter three Research methodology 3.1 Research design 3.2 Sources of data collection 3.3 Population of the study. 3.4 Determining of sample size and its selecting 3.5 Limitation of the study
Chapter four 4.1 Presentation and analysis of data 4.2 Test of hypothesis
Chapter five  Summary of findings, recommendation and conclusion: 5.1 Summary of findings 5.2 Recommendations 5.3 Conclusions Bibliography Appendices