THE EFFECTIVENESS OF PRODUCT INNOVATION AS AN TOOL OF ACHIEVING COMPETITIVE ADVENTAGE IN THE PURCHASING ENVIRONMENT (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)

ABSTRACT
This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used. The data was carefully analyzed and interpreted. Bases on the summary, conclusion were made, the findings revealed the effectiveness of product of achieving competitive adventage in the purchasing environment the research recommends that government individual and corporate bodies should help in the provision of available materials. By so doing the objective and effectiveness of product will be achieved.
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract
CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement Of Problem 1.3 Objective of the study 1.4 Research questions/hypothesis 1.5 Significance Of The Study 1.6 Scope of the study 1.7 Limitation of the study 1.8 Definition Of Terms
CHAPTER TWO 2.0 Literature review CHAPTER THREE 3.0 Research design and methodology 3.1 Research design and method used 3.2 sample size and sample technique 3.3 Sources of data collection 3.4 Primary source of data 3.5 Secondary source of data
CHAPTER FOUR 4.0 Data presentation, analysis and interpretation 4.1 Interpretation of data
CHAPTER FIVE 5.0 Summary of Findings,Conclusion and Recommendation 5.1 Summary of Findings 5.2 Conclusion     Bibliography     APPENDIX