THE EFFECT OF STRATEGIC PLANNING ON ORGANISATION PRODUCTIVITY (A CASE STUDY OF THE NIGERIA BOTTLING COMPANY PLC ENUGU)

ABSTRACT Failures of the corporate business organization in Nigerian a trend that is now becoming a rule rather than the exception in our national life.  It has assumed such a phenomenal dimension that now threatens the fabric of national economy.  This traffic development has induced fear into the minds of many potential investors (government and individuals) thus discouraging meaningful investments eminent business scholars and practitioners have blamed this ugly development on non-application of strategic planning by these corporate business entities in their management styles.  They believe that it was either because the present crop of corporate executives are ignorant of the concept of strategic management or that they lack the required skills to meet with the expectation of strategic planning.  This study has, therefore, attempted an up-to-date review of existing literature on strategic planning process, and has also analysed the extent to which this could be used to enhance organizational productivity excerpts from previous work done in this area, questionnaires, interview and personal observations formed the primary sources of data.  While periodical  from this Nigerian Bottling Company Plc newspapers, journals constituted other sources.  Two hypotheses were formulated and put to test using chi-square distribution for analysis one, while analysis two was put to test using product moment co-efficient of correlation and the T-test distribution to prove that the internal and external environment factors surrounding the company have significant influence on its strategic planning and the corporate performance of the company too.  This revealing that in real life situations strategic planning and its application have the potential of reviewing that in real life situations strategic planning and its application have the potentials of reviewing and sustaining corporate entities through increased productivity.  Therefore top company management should engage only skilled personnel’s who would adopt scientific techniques to plan strategically.    TABLE OF CONTENT COVER PAGE TITLE PAGE CERTIFICATION DEDICATION  ACKNOWLEDGEMENT ABSTRACT TABLE OF CONTENT
CHAPTER ONE 1.1INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2THE STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4TEST OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE AND LIMITATIONS OF THE STUDY 1.7DEFINITION OF TERMS REFERENCE
CHAPTER TWO 2.0LITERATURE REVIEW 2.1WHAT IS PLANNING? 2.2REASONS FOR PLANNING 2.3PROCESSES OF PLANNING 2.4DURATION OF PLAN 2.5STRATEGIC PLANNING CONCEPT 2.6WHAT IS STRATEGY? 2.7STRATEGIC MANAGEMENT DEFINED 2.8THE TERM ‘STRATEGIC PLANNING’ 2.9PRODUCTIVITY PROBLEMS. REFERENCE
CHAPTER THREE 3.0RESEARCH METHODOLOGY 3.1SOURCES OF DATA 3.2PRIMARY DATA SURCES 3.3SECONDARY DATA SOURCES 3.4POPULATION OF THE STUDY 3.5QUESTIONNAIRE 3.6DETERMINATION OF THE SAMPLE SIZE 3.7TECHNIQUES OF DATA ANALYSIS REFERENCES
CHAPTER FOUR 4.0PRESENTATION AND ANALYSIS OF DATA 4.1PRESENTATION OF RESULTS 4.2TEST OF HYPOTHESIS REFERENCES
CHAPTER FIVE 5.0SUMMARY OF FINDINGS 5.1RECOMMENDATIONS 5.2FINDINGS 5.3CONCLUSIONS REFERENCES BIBLIOGRAPHY.