THE EFFECT OF PURCHASING SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONS SALES OBJECTIVES A CASE STUDY OF NIGERIA BREWERIES COMPANY PLC, OWERRI IMO STATE

ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the study, statement of the problems, objectives of the study, research question, significance of the study, limitation of the study, scope of the study and definition of terms. Chapter two is literature review, introduction, concept of purchasing segmentation, definitions of purchasing segmentation, rational for segmentation purchasings, criteria for segmentation, requisite for purchasing segmentation, the process of segmentation and objective of purchasing segmentation. Chapter three, is research design and methodology, introduction, research design, sources of data, population and sampling size, sampling technique, validity and reliability and method of data analysis. Chapter four is the presentation and analysis of data, introduction, presentation of data ,analysis of data and interpretation of results.  Chapter five is the summary, conclusion and recommendation, introduction, summary of finding, conclusion and recommendation.


TABLE OF CONTENTS. Title page Approval page Dedication Acknowledgement Abstract Table of content
CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the problem 1.3 Objective of the study 1.4 Research question 1.5 Significance of the study 1.6 Limitation of the study 1.7 Scope of the study 1.8 Definitions of terms
CHAPTER TWO 2.0 Literature review. 2.1 Introduction. 2.1 Concept of purchasing segmentation 2.2 Definition of purchasing segmentation 2.3 Rational for segmentation purchasings. 2.4 Criteria for segmentation. 2.5 Requisite for purchasing segmentation 2.6 The process of segmentation. 2.7 Objective of purchasing segmentation.     References 
CHAPTER THREE 2.0 Research design and methodology 3.1 Introductions 3.2 Research design 3.3 Sources of data. 3.4 Population and sampling size 3.5 Sampling technique 3.6 Validity and reliability. 3.7 Method of data analysis.
CHAPTER FOUR. 3.0 Presentation and analysis of data 4.1 Introductions 4.2 Presentations of data. 4.3 Analysis of data.
CHAPTER FIVE 4.0 Summary, Conclusion and Recommendation 5.1 Introductions 5.2 Summary of finding 5.3 Conclusions 5.4 Recommendations     Bibliography     Appendix     Questionnaire