THE EFFECT OF PUBLIC RELATIONS ON CONSUMER RELATIONS (A CASE STUDY OF PHCN, ENUGU) (#4498)

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The study set out further to know how the various Power Holding Company of Nigeria, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researches and hypothesis out of which three received support while one did not receive support. Moreover, the history of Power Holding Company of Nigeria Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Power Holding Company of Nigeria Enugu.
  TABLE OF CONTENT Title pageii Approval pageiii Dedicationiv Acknowledgementv Abstractvi Table of Contentsvii
Chapter One Introduction 1.1Background of the study 1 1.2The Origin of Power Holding Company of Nigeria 10 1.3Statement of Research Problem12 1.4Objectives of the study 14 1.5Research Questions 16 1.6Research Hypothesis 17 1.7Significance of the study18 1.8Conceptual and Operational Definitions19   1.9Assumptions22 1.10Limitation of the study23
CHAPTER TWO:  LITERATURE REVIEW The Origin and Concept of Public Relations24 2.0The place of public relation in an organization28 2.1Corporate Public32 2.2Corporate Image35 2.3Social Responsibility 38 2.4The Public Relation Practitioners 42 2.5Summary of Literature Review 45
CHAPTER THREE:  RESEARCH DESIGN AND METHODOLOGY  3.1Research Design 48 3.2Population and Sample49 3.3Measuring Instrument50 3.4Method of Data Analysis50
CHAPTER FOUR:  DATA AND PRESENTATION  4.1Data Analysis and Interpretation52 4.2Tests of Hypothesis and Interpretations56 4.3Test of Hypothesis and Interpretation64 
CHAPTER FIVE:  SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS  5.1Summary of Findings 66 5.2Conclusion 70 5.3Recommendations72 Bibliography Appendix