THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCE IN ENUGU STATE (A CASE STUDY OF OJI-URBAN ENUGU STATE)

Abstract

This study on the effect of pricing strategies on the marketing of agricultural produce in Enugu State, with particular reference to Oji-River Local Government Area of Enugu State wars carried out with the aim of achieving the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middleman, to remove the problem of heading, to appreciate the channel of information flow which will help bridge information gab which exist in the agriculture produce market in the state, to find out the best possible means of marketing and making the product available in Oji-Urban cities, thereby eliminating the problem of price urination and to recommend based on the findings possible ways of activating the  problem effective from product marketing. Base on these objectives, two hypotheses were formulated to guide the study. To evaluate these hypotheses, chi-square as one statistical tool was used in evaluation of hypothesis was adopted. The following were found (i) the quality of agricultural produce do not affect the pricing of agricultural produce in Oji-River Local Government of Enugu State. (ii) The inability of agricultural produce does not have significant impact in agricultural produce in Oji-River Local Government of Enugu State. Based on this findings, the following recommendations were made; (i) that standard measure should be introduced and frequency supervised by the authorities concerned. (ii) Government through its organs such as the Enugu State grains reserve and marketing (Enugu State marketing and the technical committee of Agricultural produce (TCAP) should assume the roles buyers of last resort.

Table of contents
Title                                                 i
Approval                                             ii
Dedication                                        iii
Acknowledgment                                    iv
Table of Contents                                    v
Abstract                                            ix

CHAPTER ONE
1.0     Introduction                                     1
1.1    Background of the study                            1
1.2    Statement of the problem                            2
1.3    Purpose of the study                                3
1.4    Significance of the study                            4
1.5    Research question                                6
1.6    Research hypothesis                             6
1.7    Scope of the study                                7
1.8    Definition of terms                                7

CHAPTER TWO
LITERATURE REVIEW
2.1    Introduction                                    10
2.2    Literature Review                                12
2.3    Pricing objectives                                 17
2.4    What is agriculture                                  34
2.5    Summary of literature review                        38

CHAPTER THREE
3.0    Research methodology                            40
3.1    Design of the study                                40
3.2    Area of the study                                 40
3.3    Population of the study                            40
3.4    Samples size determination                         41
3.5    Instrument of data collection                        43
3.6    Validation and reliability of research instrument        44
3.7    Questionnaire allocation and administration            45
3.8    Method of data analysis                             45

CHAPTER FOUR
4.0    Data presentation analysis and interpretation            47
4.1 Data presentation and analysis                        47
4.2    Discussion of the findings                            61

CHAPTER FIVE
5.0    Summary of findings, conclusion and recommendations    66
5.1    Summary of the findings                            66
5.2    Conclusion                                    69
5.3    Recommendations                                71
5.4    Limitations of the study                            73
5.5    Suggestions for further research                    73

References                                     75
Appendix A                                    76
Appendix B                                    77