THE EFFECT OF PACKAGING ON SALES OF GOODS

ABSTRACT While examining in detail, “The Effect of Packaging on Sales of Goods”. The extended essay style was used and the need for manufacturers to improve the package of their product, so as to aid the differentiation of their product from that of their competitors was emphasized. The reasons for packaging/package with an overview of the element of packaging were looked into to identify the ways firms should embark on decision making of package and to make suggestions and recommendations.   TABLE OF CONTENTS Title Pagei Declarationii Approval pageiii Dedicationiv Acknowledgementv Abstract         viii Table of Contentsix
CHAPTER ONE 1.0Introduction1 1.1Historical Background of the Study3 1.2Objective of the Study5 1.3Significance of the Study6 1.4Scope of the Study7 1.5Limitation of the Study/Delimitation7
CHAPTER TWO Literature Review 2.0Introduction9 2.1What is Packaging/Package9 2.2Elements of Packaging15 2.3Levels of Packaging19 2.4Reasons and Benefits of Packaging20 2.5Roles and Importance of Packaging23 2.6Packaging Decision28 2.7Influence of Product Features on Packaging30 2.8Packaging Policies31
CHAPTER TWO 3.1Summary33 3.2Conclusion34 3.3Recommendations35 Bibliography/Reference38 Appendix