THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

ABSTRACT  The entire content of this project work concentrates on the effect of forecasting techniques on sales performance. The study was made with reference to Richbite and Confectioneries. Makers of all sorts of fast foods and confectioneries. Detailed information has been provided on the roles played by forecasting techniques, in the process of devicing or developing plan in various organizations. The study will serve as a tool for measuring different forms of forecasting techniques, there advantage and disadvantages. However, researchers can rely on this work to know the different problems militating against forecasting techniques and solutions have been provided on how to tackle the scourge. At the end of it all, readers, researchers and students will be able to know the effect of forecasting techniques on sales performs and how Richbite are coping with this technique on different market situations. The origin and development of Richbite is also provided.      TABLE OF CONTENTS Title page- --i  Declaration- -ii  Approval page --iii  Dedication-- iv  Acknowledgement- --v  Abstract-- vi  Table of contents-- vii  CHAPTER ONE  Introduction-- -1  1.1Background of the study- 4  1.2Statement of the problem- -5 1.3Objectives of the study- -7 1.4Statement of hypothesis-- -8 1.5Significance of the study-- 8 1.6Scope of the study-- --9 1.7Limitations of the study-- -9 1.8Historical background of the case study--11  1.9Definition of terms- - 13
CHAPTER TWO  Literature Review  2.1Conceptual Definition of forecasting -- 15 2.2Concept of forecasting techniques---17 2.3Importance of forecasting techniques ---19 2.4Various forms of forecasting techniques--23 2.5Distinction between sales and productivity -32 2.6Problems associated with forecasting techniques -35 2.7Effect of forecasting techniques on sales performance-37
CHAPTER THREE Research Methodology  3.1Research Design-- 41 3.2Research population-- -- 41 3.3Sample size and sampling technique---42 3.4Methods of data collection -- 42  3.5Justification of method used- -43 3.6Methods of data analysis- -43 3.7Justification of instrument used---45 CHAPTER FOUR  Data Presentation and Analysis  4.1Data presentation -- 46 4.2Data analysis-- - 52  4.3Test of hypothesis-- - 53 CHAPTER FIVE  Summary of Findings, Conclusion and Recommendations  5.1Summary of Findings- - 56 5.2Conclusion-- - 57 5.3Recommendations-- - 58 References  Index