The Effect of Advertising on Sale Volume (A Case Study of Unilever Nigeria Plc)

TABLE OF CONTENT

           Pages 

Title Page ​i

Certification ​ii

Dedication ​iii

Acknowledgment​iv

Abstract ​v

Table of Content ​vi

CHAPTER ONE 

1.0​ Introduction ​1

1.1​ History of Advertising ​2

1.2​ Historical Background of Unilever Nigeria Plc ​4

1.3​ Statement of Problems ​6

1.3​ Purpose of the Study ​3

1.4 ​Objectives of the Study ​7 ​

1.5​ Research questions ​7

1.6​ Research Hypothesis ​7

1.7​ Research Objective​8

1.8 ​Purpose of the study ​8

1.9​ Definition of terms ​8

CHAPTER TWO​9

LITERATURE REVIEW ​9​

2.0 ​Literature Review ​10

2.1​ Objectives of Advertising ​12

2.2​ Functions of Advertising Objectives​ ​14

2.3​ Objectives of Advertising in sales ​14

​References​24 

CHAPTER THREE​

METHODOLOGY​

3.0 ​Introduction ​26

3.1 ​Re-statement of the Research Questions​26

3.2​ Restatement of Hypothesis​27

3.3​ Characteristics of the study Population  ​​27

3.4​ Sources of Data ​28

3.5​ Sampling Design and Procedure ​28

3.6​ Data Collection Instrument ​29

3.7​ Administration of Data Collection Schedule ​29

3.8​Procedure for Processing and Analyzing Data ​30

3.9​ Limitation of the Methodology​30

​References​31​

CHAPTER FOUR​

PRESENTATION AND ANALYSIS OF THE DATA​

4.0​ Presentation and Analysis of Data​32

4.1​ Computation of Data ​44

4.2​ Hypothesis Testing ​45

4.3​ Hypothesis​46

CHAPTER FIVE​

SUMMARY, CONCLUSION AND RECOMMENDATION​

5.0 ​Introduction​49

5.1​ Summary of Finding ​48

5.2​ Conclusion​49​

5.3​ Recommendations​50

​References ​51​

​Appendix A​53​