Strategic Planning as a tool for Organizational Growth (Case Study of Diamond Bank Plc)

ABSTRACT Planning is the most basic managerial function. When done properly, it sets the direction for the organizing, leading, and controlling function. planning is the formal process of (1) choosing the organisation’s vision, mission and overall goals for both short run and long run, (2) devising divisional, departmental and even individual goals based on organizational goals, (3) choosing strategies and tactics to achieve those goals, and (4) allocating resources (people, money, equipment, and facilities) to achieved the various goals, strategies and tactics. If undertaken properly, planning should assist in (1)identifying future opportunities, (2) anticipating and avoiding future problems, (3) developing courses of action (strategies and tactics), and (4) understand the risk and uncertainties associated with various options. Thus, the organisation will have a better chance of achieving its general goals. In some organisations such as Diamond bank plc, the strategic planning process includes contingency planning which helps the bank prepare for unexpected and rapid changes in the environment which can be positive or negative.

TABLE OF CONTENT TITLE PAGE  APPROVAL PAGE DEDICATION  ACKNOWLEDGEMENT  PREFACE  TABLE OF CONTENT
CHAPTER ONE 1.1  General Introduction 1.2 Purpose of the Study 1.3 Statement of the Problem 1.4 Research Hypothesis 1.5 Scope of the Study 1.6 Significance of the study 1.7 Historical background of case study 1.8 Definition of Terms     References 
CHAPTER TWO 2.1 The role of strategic planning in strategic management 2.2 Strategic planning process 2.3 Levels of planning and strategy  2.4 Strategic planning tools 2.5 Models of strategic planning 2.6 Advantages and Disadvantages of strategic planning 2.7 Relevance of strategic planning to business growth 2.8 Strategic planning in Diamond bank     
CHAPTER THREE 3.1 Introduction 3.2 Data collection procedure employed  3.3 Population of the study 3.4 Sample size technique 3.5 Determination of sample size 3.6 Techniques of data analysis      CHAPTER FOUR 4.1 Introduction 4.2 Data Presentation and Analysis 4.3 Testing of Hypothesis 4.4 Summary of Result
CHAPTER FIVE Discussions, Recommendation And Conclusions 5.1 Summary of Result/Findings 5.2 Conclusion 5.3 Recommendations Bibliography