Risk Perception And Adoption Of Joint Versus Individual Liability The Case Of Selected Tribes In Tanzania

Abstract

Perceive risk is an important factor that influences the adoption intention. Perceived risk associated with the use of microfinance institutions' lending model may adversely affect borrowers. Researchers had applied the concept of perceived risk with the Technology Acceptance Model (TAM) to measure the use of information technology but overlooked the use of TAM on microfinance institutions lending models. This study integrates TAM with the adoption of joint vs. individual liability. To address these challenges, a study was conducted from four ethnic groups namely, Gogo, Zaramo, Chagga, and Kinga borrowed from PRIDE (T) and FINCA (T). Questionnaires were used to collect information. Structural Equation Modeling was used to perform the analysis.