Public Relations Practices in African Petroleum Plc and Their Internal and External Public in Port Harcourt Metropolis

TABLE OF CONTENTS

 

Title Page​i

Approval Page​ii

Dedication​iii

Acknowledgement​iv

Abstract​v

Table of Content​vii

 

CHAPTER ONE:​INTRODUCTION

1.1​ Background to the study​1

1.2 Statement of problem​4 1.3 Objective of the study​6 1.4 Formulation of Hypothesis​6 1.5 Scope of the study​7 1.6 Significance of the study​8 1.7 Definition of terms​9

 

CHAPTER TWO:​LITERATURE REVIEW

2.1​ What is public relation​11

2.2 Role of public relations executives in commercial out fit​ 26 2.3 Strategy and scope of public relations programmes ​28 2.4 Frame work of public relations programme ​37 2.5 Importance of public relations in all oil industry 39

  

CHAPTER THREE: ​RESEARCH DESIGN AND METHODOLOGY

3.1​ Sources of data​ 45

3.1.1​ Primary data​ 45

3.1.2​ Secondary data​ 46

3.2 ​Area of study​ 46

3.3 ​Research instrument​ 46

3.4.1 Questionnaire design/ interview questions​​ 47

3.4.2​ Dichotomous questions ​48

3.4.3​ Multiple choice questions​ 48

3.4.4​ Open-ended questions​ 48

3.5 ​Sampling method used​ 48

3.5.1 Sample size and sampling techniques​ 49

3.5.2 Sample procedure​ 52

3.6​ Pilot survey​ 50

3.7​ Validity of the instrument​ 51

3.8​ Method of investigation​ 52

3.9​ Validation of instrument   ​53

3.10​ Method of data analysis​ 54

 

CHAPTER FOUR:​DATA PRESENTATION AND ANALYSIS

4.1​ Part A a table of responses to sex​ 56

4.2 Indication of free access to AP’s public​

 

 

CHAPTER FIVE:​ SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1​ Summary​ 72

5.2​ Summary of findings​74

5.3​ Conclusions​75

5.4 ​Recommendations​76

5.5​ Limitations of the study​77

 

Bibliography​78

Appendix 1​83

Appendix 11​84