Public Relations As An Ethnic Conflict Management Mechanism In Nigeria: Problems And Prospects (#26147)

Abstract

leaders and social groups (age grades) individually and collectively engaged in the

practice of public relations.

For instance, the communal pe2ce and harmony enjoyed by our forebears was

occasioned by effective communication through good public relations. The honour

and respect accorded traditional rulers and institutions in African societies are

attributes of public relations practice. The town crier mode of communication is akin

to today's mass media of communication. Traditional rulers made use of them to

inform the people about events and incidents as well as receive necessary feedbacks

from the people through them. These town criers can be likened to Public relations

officers in modern practice.