PRODUCT DEVELOPMENT IN NIGERIAN COMMERCIAL BANKS

INTRODUCTION  This topic titled the product development in Nigeria commercial bank.  Today commercial bank and banks in general are faced with a lot of competition and problem in the banking sector/ market so commercial bank and banks in general don’t wait for customers but they look for customers because of the competition in the filled. To days business is dynamic in nature and the only business that is dynamic is banking is banking business. Due to the nature of business in today’s society there is a lot of challenges that faces our business mostly in the banking sector. For these challenges to be tackled bank must develop their product to match their business and it can be done by improving the old product or bring a new product into the banking business each product have life cycle that is why banks must renew improve or invent new product so that their customer will be retain in the banks. This work is to identify the product available in banks. This work is to identify the product available in banks by so doing to know how the product can be developed and the hindrances facing product development in the banks.  Also to know how it will project  the bank profit and satisfy there customer because their customers is the first thing they should have in mind.
TABLE OF CONTENT Cover PageTitle pageApproval pageDedication AcknowledgementAbstractTable of content 
CHAPTER ONE  Introduction   1.1Background of the study 1.2Statement of the problem 1.3Objective of study1.4Significance of the study1.5Delimitation limitation and scope1.6Definition term 
CHAPTER TWO 2.0Review of related literature 
CHAPTER THREE 3.0Research design and methodology 3.1Sources of data and secondary 3.2Location of data3.3Method of data collection 
CHAPTER FOUR 4.0Summary and finding  
CHAPTER FIVERecommendation ConclusionBibliography