PRICING POLICIES

Pricing Policy
1.0Pricing Theory: Pricing is an important and complex element of the marketing mix and generates the highest level of external interference because of its place as a major determinant of the volume of goods and services available for the consumers in any economy.
TABLE OF CONTENT Title PageDedicationAcknowledgementTable of Contents
Chapter OnePricing Policy1.0Pricing Theory1.1Concepts of Price/Pricing
Chapter Two2.0Price Fixing under Perfect Competition2.1Price Fixing under Perfect Competition2.2Marginal Approval under Perfect Competition2.3Marginal Approval under Imperfect Market2.4Importance of Price in an Economy2.5Pricing Strategies 
Chapter Three3.0Method of Pricing3.1Price Administration3.2Price Discrimination3.3Pricing Objectives References