Polling the Popularity of a Recruitment Source: A Nigerian Job seekers' Perspective

Executive Summary
Prevalent literature on the utilization of recruitment sources by jobseekers show that informal sources, in particular, networking (which includes employee referrals and the use of social networks on social media), are more effective for job search than formal sources. This paper suggests that more jobseekers employ networking than they do newspapers, company websites and online job boards in their job search activities. The way people use their social networks in job-hunting appears to be influenced by their collective culture and this culture may inspire the practice of favoritism in the recruitment process. Mixed-methods research was performed on a sample of 84 Nigerian jobseekers residing in Lagos State. The data and available recruitment literature both seem to agree that more jobseekers use their social networks in job-hunting than other methods. It also explains that Nigerian jobseekers perceive that favoritism is a rampant practice in the labor market and they believe that before a jobseeker can achieve employment within a recruiting organization, s/he needs to know someone within that organization who will help them in securing employment.
Table of Contents Acknowledgments     Executive Summary   
Chapter One - Introduction     Overview       Purpose and Focus of Research   Research Outline   Summary     
Chapter Two - Literature review  Introduction   Review of Recruitment Source Literature  Recruiting Sources      Recruiting Source Classification      The Behavior of a Jobseeker   Formal vs. Informal      Social Networks   Theory of Social Networks   Social Networks and the Media        Culture and the Jobseeker   Favoritism     Summary     
Chapter Three - Methodology  Introduction   Mixed-Methods   Data Collection Instruments  Respondents Sample     Data Collection    Summary     
Chapter Four - Findings and Data Analysis     Introduction     Presentation of Quantitative Data  Presentation of Qualitative Data  Analysis of Results       Jobseeker and job search  Most Popular Source     Social Networking       Newspapers     Employee Referral vs. Newspaper: an organization perspective        Favoritism, Nepotism and Cronyism      The Nigerian connection    Summary    
Chapter Five - Discussion      Overview       Conclusion     Recommendations       Reflections     References      Appendix 1      Questionnaire   Appendix 2      Proposal