PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY CASE PRODUCTS (A CASE STUDY OF PETALS ENUGU) (#9248)

ABSTRACT 
This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To determine whether a good packaging can help improve a brand image c.To determine whether a good packaging can helped to increase its sales d.To determine whether a good packaging serve as a substitute to advertising  The population for study comprises of the personnel of peals Ltd distribution and consumer of Petals Beauty Care the researcher used for data collection were questionnaires and oral interview.  Tables and percentages were used in presenting and analyzing to data collected.  The chi-square statistics  was used to test the various hypotheses.  The overall promotool adopted by Petals has helped to increase sales and profitability of the products tremendously. Based on the fining the research  recommence  the following.  The company should. 1.Be unique in packaging design 2.Choose the type packaging that must be assessed against its attributed during the appraisal of the design proposals. 3.They should have it in mind that packaging is a complement to media advertisement  4.Since the company know that properly designed packaging serves as a constant reminder of the fries production. It is recommended that it should incorporate all those things that will project the company’s image.  The conclusion of the study of the Petals Beauty Care which is one of the leading cosmetics produce by petals Nigeria limited has been successful and in order to keep up its marketing of the product the company should use a properly designed attractive and captivating package 
TABLE OF CONTENT  Cover page Title page Approval page Dedication Acknowledgement Abstract Table of content 
CHAPTER ONE  Introduction  Statement of problem Objective of study Research hypothesis Significance of study Limitation of study Scope of the study Brief history of the company
CHAPTER TWO  Literature review Developing effective packaging Packaging decision  Package design Package size Package cost Package concept  Packaging growing use Evaluation of alternatives System  approval to packaging Effective of packaging on consumer
CHAPTER THREE   Research methodology  Research decision  Data collection method Population of study Sample sizes determination  Sample size for personnel staff Sample size for distribution Questionnaires administration  Validity test Reliability test
CHAPTER FOUR  Data analysis and discussion of findings  Data analysis  Hypothesis testing 
CHAPTER FIVE Summary  Conclusion Recommendation  Bibliography  Journals Questionnaires