ORIGIN AND DEVELOPMENT OF CO-OPERATIVE SOCIETIES IN NIGERIA

ABSTRACT This project was undertaken to examine the importance of effective marketing of services in the Nigerian financial industries.
In the past, marketing was linked to services in industries like banking and rather to manufacturing industry in recent years; however, marketing activities industry in the banking industries have acquired increased importance and attracts more attention. The reason for this phenomenon is easy to appreciate for competition in banks, which market their activities and canvas for patronage through the provision of effective services. In the empirical study of marketing of financial services, an attempt was made to determine the average time spent by customers in the bank for some basic transaction and to identify causes of delay if any. The study is organized in four chapters, the first chapter focuses attention on the research background, its objectives, significance and limitations and definition terms. The second chapter deals with the literature review and chapter three is on research design and methodology, while chapter four deals on the findings.
Recommendations and conclusion
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of content
CHAPTER ONE INTRODUCTION 1.1Background  1.2Statement of the study 1.3Purpose and objective of the study 1.4Significance of the study 1.5Limitations of the study
CHAPTER TWO REVIEW OF RELATED LITERATURE
CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 3.1Sources of data (secondary sources) 3.2Location of data 3.3Methods of data collection (literature work)
CHAPTER FOUR FINDINGS
CHAPTER FIVE RECOMMENDATIONS CONCLUSIONS REFERENCE