Oral Narrative Extension Of Sportmedia: An Experience With An English Premier League Soccer Audience Community In Eldoret, Kenya

ABSTRACT

This article is based on a cultural practice that has developed in the context of

the interaction between Eldoret-based audiences of European football with the

television medium through which they access this football. It is a practice that I

will refer to here as the oral narrative extension of media. I describe and interpret

it in the light of two conceptual frames; media practice theory and oral narrative

performance. Two main arguments are developed. First, that the electronic

reconfiguration of Eldoret-based fans of European fans of European football is

not a closed event of mediation but rather an open-ended practice that provokes

the artistic figuration and re-viewing and metaphoric coherence that constitutes

extended narratives which create a mediaworld. Secondly, that this narratively

performed mediaworld demonstrates the artistic process of individual performers

and dynamic contexts (in)forming their performances