NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY IN BANKING INDUSTRY

ABSTRACT This research is title “New Product Development and its impact in Banking Industry” with special reference to Bank PHB Plc. Kaduna Branch, Kaduna. The objective of this work is to assess thee impact of New Product development as it affects the profit of organization. product and new product development process, the attributes and characteristic of service, product life cycle and strategy, product success and failures also discussed the customer profitability in banking industry. Total population for this research comprises of entire staff of the bank. The sample size is 17 which were randomly selected. Thus, 13 were administered with questionnaire comprise the staff of the Bank PHB. The researcher was not only relied interview were also used on them also. The instrument used in this research is survey method and the justification for this, is that its sample are very relevant to the study. The sampling is on fact that each element of the population have equal chance of being selected. Chapter four deal with presentation and analysis of data, in chapter five the researcher discussed the results, findings and proof hypothesis. However, simple percentage statistical method of computing results was used. Some of the finding were in consistence with the existing knowledge of some of the new findings include, New Product development play an important role in organizations growth because of dynamic changes in the financial sector and the environment. And profit making is crucial with total marketing programmes because it serves as a rewards to the investors. The research logically ends with summary, conclusion and recommendation. The researcher recommended that adequate attention and orientation should be given to new product and the staffs as a whole. There is need for the banks to be technologically oriented, due to dynamic change and intense competition in the economy.    TABLE OF CONTENTS Title Declaration  Approval page Dedication   Acknowledgment  Abstract  Table of contents
CHAPTER ONE INTRODUCTION 1.0 Background of the study 1.1Historical Background of the  Bank PHB Kaduna 1.2Statement of General Problems 1.3Objectives of the study 1.4Significance of the Study 1.5Research Question 1.6Statement of Hypothesis 1.7Scope and Limitation of the study 1.8Definition of Terms  
CHAPTER TWO LITERATURE REVIEW Introduction
2.1 Product
2.2 Sources of new Product Ideas  2.3 New Product Development decisions process
2.4 Product life cycle Plc strategies  2.5 Need for Adequate Research in New Product Development
2.6 Unique selling Proposition for new product 2.7 Importance of new product Development  2.8 Consumer profitability  2.9 New Product suchapterccess and Failure
CHAPTER THREE  Research Methodology Introduction  3.1 Area of study  3.2 Design of the study  3.3 Population of the study 
3.4 Sampling Technique 3.5 Data Collection instruments  3.6 Validity and Reliability of the instrument  3.7 Administration of research instrument
3.8 Techniques of data Analysis  3.9 Limitation of Methodology   CHAPTER FOUR  Presentation and Analysis of Data  4.0 Introduction 4.1 Data Analysis of Staff/Management Questionnaire  4.2 Summary of findings  4.3 Test of Hypothesis
CHAPTER FIVE  Summary, conclusion and Recommendations 5.0 Introduction  5.1 Summary 5.2 Conclusion 5.3 Recommendations Bibliography   Appendix