MOTIVATION OF CUSTOMERS AS ESSENTIAL TOOL IN FINANCIAL INSTITUTION

ABSTRACT This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic “motivation of customer as essential tool in financial institution†is very essential to be used by institution at least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.  
TABLE OF CONTENT Title page Dedication Approval page Acknowledgement Abstract Table of contents
CHAPTER ONE 1.1Problem identification 1.2The Rationale of study 1.3Significance of study 1.4Definition of Terms
CHAPTER TWO 2.1Review of Related Literature 2.2Motivational techniques
CHAPTER THREE 3.1Statement of hypothesis 3.2Methodology of study 3.3Sources of Data
CHAPTER FOUR 4.1Presentation of Data 4.2Analysis of Data
CHAPTER FIVE 5.1Summary 5.2Conclusion 5.3Suggestion Bibliography