MASS MEDIA IN THE PROMOTION OF GOVERNMENT POLICIES IN NIGERIA (A CASE STUDY OF ENUGU STATE BROADCASTING SERVICE)

ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals with the introductory part of thye study. It touches on vital subjects such as statement of the problems, purpose of the study, scope of the formulation of hypotheses, theoretical framework, limitation of the study. Chapter two highlights the literature review which is other peoples view on the subject matter, the study will attempt to strike a balance between observation and theoretical concepts and feeling of people about government policies. Chapter three deals with the areas covered by the study and the method employed in the analysis of the data that was collected through research questionnaire, design, selection of sample size, sources of research materials, the research instruments and treatment of data. Chapter four analysed the collected data and presented them in a simple form as to enhance proper understanding and provide correct statistical testing for the postulated hypotheses in the study using the chi-square. Chapter five brought together the summary of findings, incorporating the observed data to make recommendations on how to apply government policies for the success of the mass media. Recommendations are therefore made for every public/mass establishment to appreciate and recognize the need for mass media activities as this will help to balance information. Finally, the researcher sincerely hope that this study will contribute invaluable quota in understanding mass media in the promotion of government policies in Nigeria.

TABLE OF CONTENTS Title pageii Approval Pageiii Dedicationiv Acknowledgementv Abstractvi Table of Contentsix
CHAPTER ONE 1.0Introduction 1.1Background of the study1 1.2Statement of the Problem6 1.3Objective of the study 8 1.4Significance of The study 10 1.5Research Questions11 1.6Research Hypothesis 12 1.7Theoretical Frame work13 1.8Scope of the study14 1.9Limitation of the study 16 1.10 Definition of Terms 17 Reference 
CHAPTER TWO 2.0Review of Literature20 2.1Review of Relevant Literature 20 Reference 
CHAPTER THREE 3.0Research Methodology29 3.1Research Design29 3.2Area of Study30 3.3Population of the study30 3.4Research Sample 31 3.5Sample Technique 33 3.6Instrument for data collection35 3.7Data collection36 3.8Method of Data Analysis 37 3.9Expected Results 37 Reference  
CHAPTER FOUR 4.0Data Presentation and Analysis 39 4.1Data Presentation 39 4.2Testing of Hypothesis 47
CHAPTER FIVE 5.0Discussion, Implication, Recommendations56 5.1Summary 56 5.2Recommendation 59 Bibliography  Appendix