MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN (#6822)

ABSTRACT

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study . Family planning is the process of determining the number ,time and spacing of child birth in order to protect the health of mothers, children, and as well as minimize ill-health and early death. The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The study also investigation the extent of  awareness created by parenthood federation Nigeria using marketing promo-tools as well as other socio-economic factors, which hinder the concept. It went further to set out ways for both government and governmental organization to preach the message of family planning very well. In the process of the research work some related materials were reviewed. These include, textbooks, handbill and journals on service marketing and family planning. This formed the secondary data form the study. The primary data were collected through the use of questionnaire from respondents basically couples living together. They are the major consumers of the family planning services. The data collected was presented, analyzed and interpreted as well as testing  The  hypothesis the data collected were tabulated into frequencies and percentages. chi-square (x2) statistic was used to test the hypothesis. It was found out that planned parenthood federation of Nigeria has been able to create a considerable awareness through the use of marketing communication tool. Also it was discovered that other socio-economic factors such as cultural value and religious belief equally prevented adoption of the concept to some extent. The research recommended massive education of the citizenry, establishment of mobile family planning unit in rural areas, integration of family planning as part of curricular, assistance from other social agencies. the study also suggests adequate government funding of the programme for effective and nation-wide operation campaign.
    TABLE OF CONTENTS Cover page Title page Approval page  Dedication Acknowledgement Abstract Table of content 
CHAPTER ONE Background of the study Statement of problem Objective of the study  Statement of hypothesis Significance of study Scopes of the study  Definition of terms 
CHAPTER TWO Literature Review What is family planning? Reasons for family planning Various methods of family planning Consumer Behavior/ attitude An overview of marketing services Characteristics of services Classification of services Service management in non-profit organization   CHAPTER THREE Research methodology Source of data  Population of study Sample size determination Sampling technique Method of data collection  Questionnaire Administration and Response Rate Method of the study
CHAPTER FOUR  Presentation analysis  and interpretation  Test of hypothesis
CHAPTER FIVE  Summary of findings recommendation Conclusion bibliography Appendices