Market research resources for entrepreneurs

Authors: Adeyemi Olayemi | Social & Management Sciences Business Management Research 3 pages 80 words

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ABSTRACT

Market research is the process by which the entrepreneur explores and collects valuable information in order to assist him to find out if there is a market for his proposed product or service. The information gathered from market research helps entrepreneurs make wise and profitable business decisions, he may decide to stop the project or continue depending on the results from the research.

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