LIVE PIGS, PORK AND PORK PRODUCTS MARKETING IN AFRICA: THE CASE OF ETHIOPIA

The book presents findings of various studies conducted on marketing of live pigs , pork & pork products, pork quality traits and consumers preferences. The studies' findings were compared with the findings of similar studies conducted in different African countries so that the overall information presented in this book provides an overall image of the studied parameters in Africa.

The book is divided into four chapters. CHAPTER 1 provides the overall summary of the different studies. In CHAPTER 2, live pigs marketing is presented. CHAPTER 3 presents pork and pork products marketing. Finally in CHAPTER 4, important pork quality traits and consumer preferences for the different traits are presented.