Live Pigs Marketing and Buyers’ Characteristics in Ethiopia

The study presented valuable information on live pigs’ marketing, buyers’ characteristics, purpose of buying pigs, partnerships among market actors, trend of swine business and motivational drivers in swine sector of Ethiopia. A total of 66 swine farms were selected in six major towns to collect quantitative and qualitative data on the studied parameters. A multi-stage sampling procedure was employed to select sampling areas and respondents. A standardized questionnaire was used to collect the data using person to person interview. Data were analyzed using appropriate statistical procedures of SPSS. On average 10, 40 and 163 pigs per farm per year were sold in small, medium and large scales of production, respectively,  and this was statistically significant  (P