Intermedia Agenda Setting Between Social Media And Traditional News In Kenya: An Analysis Of The Relationship Between The Twitter Hashtag #Lipakamatender And Citizen Television News

Intermedia Agenda setting –Instances when the media agenda is shaped by other media (Lopez-Escobar, Llamas, McCombs, & Lennon, 1998). #KOT- This is an abbreviation of ‗Kenyans on Twitter‘. Operates as Kenya‘s virtual ‗town square‘ where pre-dominantly on Twitter, people meet to discuss the day‘s issues. Through the hashtag #KOT, Kenyans on Twitter unite against perceived government corruption, respond to media misrepresentations of their country, share jokes, and participate in global conversations. (Kaigwa & Wu, 2015). #LipaKamaTender- Kiswahili for ‗Pay like a Tender‘, a hashtag coined to critique the Kenyan government in 2016/2017. It was one of the most intense (going by the tweets) hash tags that have ever emanated from #KOT (Okeyo, 2017). News surveillance- The tendency of a media house to look for information to be included in its editorial content (Shoemaker, 1996). Prime time News –Defined as a block of broadcast programming in the middle of the evening in television (Geraghty, 1991).