Influence Of Packaging On The Marketing Of Consumer Goods. (A Study Of Starline Nigeria Limited.)

ABSTRACTThis research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels do not only protect the product from breakage and other damages, but they also help in catching the attention of prospective consumers.The Nigerian economy is experiencing problems.  The complexities and intensive competition in promotion and distribution policies among the firms in a depressed economy makes it possible for arrears of work inventories that means low sales. The researcher made the following conclusion based on the result of the analysis. Packaging has a very significant impact on the profitability level of a company. Here, the researcher implies that good packaging strategies and initiatives when applied positively influences profitability.
TABLE OF CONTENTS
Title pageiCertificationiiiDedicationivAcknowledgementvTable of contentviAbstractxi
CHAPTER ONEINTRODUCTION1.0     Introduction11.     Background of the study1.2Statement of problem1.3OBJECTIVE CF STUDY1.4Research question1.5HYPOTHESES1.6  Significance of the study1.7Scope of the study1.8Definition of terms
CHAPTER TWOREVIEW OF RELATED LITERATURE 2.1 Introduction2.2    Nature Meaning And Definition2.3  Theoritical Framework.
2.4  Packaging Strategy2.5   Packaging Requirement
CHAPTER THREERESEARCH METHODOLOGY3.1    Research design3.2    Population of the Study3.3.    Sample Size3.4     Nature and Sources of Data3.5    Specification of Model3.6 Test of significance 
 CHAPTER FOUR4.0 DATA PRESENTATION, ANALYSIS AND FINDINGS 4.1 Presentation of Data4.2    Analysis of Data4.3 Testing of Hypothesis
CHAPTER FIVE5.0 SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION, 5.1Summary of findings5.2    Conclusion5.3    RecommendationREFERENCESAPPENDIX 1APPENDIX 11