INFLUENCE OF ADVERTISING MEDIA ON CONSUMER’S CHOICE OF HOUSEHOLD PRODUCTS IN DELTA STATE

Chapter One  Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study
Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of Household Product Influence of Billboard Advertising on Consumer’s Choice of Household Product Influence of Transit Advertising on Consumer’s Choice of Household Products  Theoretical Framework of the Study Related Empirical Studies  Summary of Related Literature Review 
Chapter Three  Methodology Design of the Study Area of the Study Population of Study Instrument for Data Collection Validation of the Instrument Reliability of the Instrument Method of Data Collection Method of Data Analysis
Chapter Four Presentation and Analysis of Data
Chapter Five Summary, Conclusion and Recommendation