IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

ABSTRACT This research work is a survey on the effectiveness of Advertising in the maximization  of organizational profit with survey of some selected hotels businesses in Enugu Urban. Among the objectives of this study is to find out whether the advertisement on hotel services and  products actually lead to  profit increase.  This problem is necessary in view of the fact that some people do believe that hotel could go on  with their businesses with or without advertising . Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques.  The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business. It also shows that the awareness level of hotel advertising by the public is abysmally  low.   The study was able  to show that televisions remains the most potent medium of hotel advertising, closely following by Radio. Finally, the results of the findings were analyzed with some recommendations proffered.  The conclusion was also drawn based on the result of the findings.   TABLE OF CONTENTS TITLE PAGEII CERTIFICATIONIII DEDICATIONIV ACKNOWLEDGEMENTSV ABSTRACTVI TABLE OF CONTENTSVII
CHAPTER ONE: BACK GROUND OF THE STUDY1 1.1INTRODUCTION1 1.2STATEMENT  OF PROBLEM5 1.3OBJECTIVES OF STUDY7 1.4RESEARCH QUESTIONS7 1.5HYPOTHESIS FORMULATION8 1.6SIGNIFICANCE OF STUDY9 1.7SCOPE OF THE STUDY9
CHAPTER TWO REVIEW OF LITERATURE11 RESEARCH  DESIGN &METHODOLOGY SOURCES OF DATA23 SAMPLE SIZE25 SAMPLE SELECTION TECHNIQUES27 DATA ANALYSIS TECHNIQUES29 LIMITATIONS  OF STUDY
CHAPTER FOUR DATA PRESENTATION & ANALYSIS30 QUESTIONNAIRE DISTRIBUTION & COLLECTION 30
CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49 APPENDIX50 REFERENCES54 BIBLIOGRAPHY57