IMPORTANCE OF PRODUCT DEVELOPMENT IN THE MARKETING OF A FIRM’S PRODUCT

ABSTRACT Today is technologically driven world, the importance of innovation and product developing is growing. Firms must develop innovation products faster and more efficiently. This has increased the importance of product development performance. This work attempts to quantity development of effort and lead-time based on product and project characteristics through the use of a generative cost model. The model developed in this essay writing development cost using direct engineering effort along wit indirect project costs. These cost are then compared with fabrication and assembly cost. The effects of product platforming on development and cost are analyzed. The relevance of product innovations and new product development for the competitive performance of firms and for the long-time economic growth is known and recognized. This essay aims to highlight the meaning, classification and organizing of the new product development, the product development process, it marketing strategies are also explained. It is clear that product development in the marketing of a firm is very important. This essay has the objectives of assessing the relevance of product innovation and new product development for the effective performance of a firm. In developing new products, the firm stands to satisfy its customers. At the end the summary, conclusion and recommendations are given.
TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledgement Abstract Table of Contents
CHAPTER ONE 1.0Introduction 1.1Objectives of the Essay 1.2Significance of the Essay 1.3Objectives of the Essay 1.4Delimitation of the Essay 1.5Limitation of the Essay
CHAPTER TWO Literature Review 2.0Introduction 2.1The Concept of Record Management 2.2Importance of Effective Records Management 2.3Types of Electronic Filing System Available 2.4Managing Records in an Electronic Office 2.5Manual Filing and Methods 2.6Effective Management Records 2.7Summary of Literature
CHAPTER THREE Summary, Conclusion and Recommendations 3.0Introduction 3.1Summary 3.2Conclusion 3.3Recommendations References