IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCTS". (A CASE STUDY OF MAY AND BAKER NIGERIA LIMITED)".

ABSTRACT:
THIS RESEARCH BOOKLET TREATS THE IMPORTANCE OF PACKAGING IN THE MARKETING OF PHARMACEUTICAL PRODUCT/CONDUCTING A PARTICULAR CASE STUDY OF MAY AND BAKER NIGERIA PLC. THE RESEARCH WORK HANDLES THE GENERAL CONCEPT OF PACKAGING. PACKAGING AS KNOW TODAY IS ONE OF THE STRONGEST TOOL USED IN MARKETING GOODS AND SERVICES, MORE ESPECIALLY CONSUMER GOODS IN THE FIRST CHAPTER, WE DEFINE OUR RESEARCH OBJECTIVES? WHICH WERE FINALLY SUPPLIED WITH ANSWERS. IN THE SAME CHAPTER, WE STATED OUR RESEARCH QUESTION, DECLARING OUR INTENTION FOR CARRYING OUT THIS SURVEY/CONTINUING, WE ALSO EXPLAIN THE SCOPE OF THE STUDY WHICH WERE ALSO PROVED. THE SECOND CHAPTER HAS MUCH TO EXPLORE ON THE PREVIOUS LITERATURE, IT TRACE DOWN THE MEANING OF PACKAGING EXPLAINING ITS DEVELOPMENT. FOLLOWING IT UP, COMES THE HISTORICAL BACKGROUND OF PACKAGING. THIS 1 CHAPTER ALSO TREAT IN DETAIL FUNCTION OF PACKAGING AND DIFFERENT TYPES OF PACKAGING MATERIALS IN OTHER FOR A PACKAGE TO BE USE AS IMPORTANCE OF PACKAGING, THERE ARE SOME QUALITIES IT MUST PORTRAY. THOSE ESSENTIAL OF A GOOD PACKAGE DESIGN HAS CRITICALLY BEEN TREATED/ WE ALSO REFLECT HERE THAT OUR RESEARCH SURVEY CONSIST OF INTERVIEW AND USE OF QUESTIONNAIRE/FINALLY, WE COME DOWN TO CHAPTER FOUR WHERE WE SUMMARIZE OUR FINDINGS/ALSO THE RESEARCHER OFFER SOME SUGGESTION AND RECOMMENDING THE USE OF PACKAGING AS AN EFFECTIVE OF IMPORTANCE OF PACKAGING. SOME SUGGESTION FOR FURTHER RESEARCH HAVE BEEN INCORPORATED IN THIS STUDY.


TABLE OF CONTENTS
ABSTRACT  CHAPTER ONE: INTRODUCTION  1.1   BACKGROUND OF THE STUDY 1.2   STATEMENT OF THE PROBLEM 1.3   PURPOSE OF THE STUDY  1.4SIGNIFICANCE OF THE STUDY 1.5RESEARCH QUESTIONS 1.6   SCOPE OF THE STUDY 1.7 DEFINITION OF TERM 
CHAPTER TWO LITERATURE REVIEW
2.1   A BREIF INTRODUCTION 2.2 REVIEW OF CURRENT LITERATURE 2.3   SUMMARY OF LITERATURE REVIEW   CHAPTER THREE METHODOLOGY 3.0A BRIEF OUTLINE OF THE CHAPTER 3.1DESIGN OF THE STUDY 3.2AREA OF STUDY 3.3POPULATION OF THE STUDY SAMPLE OF THE STUDY 3.5   INSTRUCTION FOR DATA COLLECTION 3.6VALIDATION OF THE INVESTMENT 3.7    DISTRIBUTION AND RETRIEVAL OF THE INSTRUMENT 3.8METHOD OF DATA ANALYSIS
CHAPTER FOUR DATA PRESENTATION AND ANALYSIS 4.0BRIEF INTRODUCTION AND ANALYSIS 4.1PRESENTATION AND INTERPRETATION OF DATA ACCORDING TO RESEARCH QUESTION AND HYPOTHESIS 4.2FINDINGS 4.3DISCUSSION OF THE FINDINGS   CHAPTER FIVE SUMMARY, CONCLUSIONS AND RECOMMENDATION 5.1   SUMMARY OF FINDINGS 5.2   CONCLUSION 5.3 RECOMMENDATION 5.4   LIMITATION OF THE STUDY 5.5 SUGGESTION FOR FURTHER STUDY   REFERENCES APPENDIX B QUESTIONNAIRE