Impacts of the Media on African Socio-Economic Development

ABSTRACT

The idea of using communication for the purpose of advancing the goals of development received a boost when it was realised that development has to do with the generation of psychic mobility and changing of attitude. It was also realised that the failures of certain development projects had been due to the absence of communication component in the development calculus (Salawu, 2008). Since this realisation had dawned on development agencies, communication has remained an integral but indispensable part of the development process. And, this has been made manifest in the various Information, Education and Communication (IEC) documents that have been produced for the various development projects.