IMPACT OF STRATEGIC PLANNING ON ORGANIZATIONAL PRODUCTIVITY; EASTERN REGION (A CASE STUDY OF THE NIGERIAN BOTTLING COMPANY PLC)

ABSTRACT
This research study was on the “Impact of strategic planning on organizational productivity†(a case study of Nigeria Bottling Company). The main objectives of the study are: 1.To assess the impact of environmental factors on the strategic planning of the company. 2.To evaluate the relationship between strategic planning and the corporate performance of the company. Based on this, two hypothesis were formulated and tested. The population of study constitute all the company in Eastern Region especially Enugu and Onitsha. Questionnaire and oral interview was used to elicit data from respondents.  Simple tables and percentages where used in analyzing the data collected. From the analysis the researcher discovered that: a.Internal and external environmental factors surrounding the company greatly influence its ability to plan strategically. b.That long range strategic planning was carried out by corporate to management team. In the light of the above, recommendations on how to enhance company’s productivity through improved strategic planning were given. It is strongly believed that these measures will go a long way in enhancing the organisational performance of the company.
TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Abstract Table of contents
CHAPTER ONE INTRODUCTION 1.1  Background of the study 1.2  The statement of problem 1.3  Objective of the problem 1.4  Hypotheses 1.5  Significance of the study 1.6  Definition of terms      References
CHAPTER TWO REVIEW OF RELATED LITERATURE 2.1  The profile of the Nigerian Bottling Company Plc 2.2  The concept of planning 2.2.1What is planning and reason for planning 2.2.2Processes of planning 2.2.3Duration of plans, levels of plan 2.2.4Benefit of planning 2.3  Strategic planning concept 2.3.1What is strategy and strategic management 2.3.2The term strategic planning 2.3.3The key element in the strategic planning process 2.3.4Levels of strategy 2.3.5Criteria of evaluating a plan’s effectiveness 2.3.6Impediments to strategy execution 2.4  The concept of productivity / meaning of productivity and productivity problems 2.4.1The environment 2.4.2Organisational characteristics 2.4.3Determinants of organizational productivity 2.4.4Work characteristics and individual characteristics 2.4.5Factors influencing productivity / importance of productivity 2.5  The summary of the review of related literature      References
CHAPTER THREE 3.1   Research methodology 3.1.1Source of data 3.1.2Primary source of data 3.1.3Secondary source of data 3.2   Population of the study 3.3   Research instrument 3.3.1Questionnaire 3.4   Determination of sample size 3.5   Questionnaire administration 3.6   Techniques of data analysis 3.7   The scope of the study 3.8   The limitation of the study         Reference
CHAPTER FOUR PRESENTATION AND ANALYSIS OF DATA 4.1  Presentation of result 4.2   Test of hypothesis 4.2.1The statement of hypothesis one 4.2.2The statement of hypothesis two      Reference
CHAPTER FIVE SUMMARY OF FINDINGS, RECOMMENDATION, SUGGESTION AND CONCLUSION 5.1  Summary of major finding 5.2  Recommendation 5.3  Suggestion 5.4  Conclusion      Reference      BIBLIOGRAPHY