IMPACT OF SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PERFORMANCE WITH PARTICULAR REFERENCE TO ECOBANK PLC, KADUNA

INTRODUCTION An organization may be profit oriented or non-profit oriented. The fact remains that every organization is made up of four basic resources (i.e. man, material, money and machinery) and its environment. According to Weirich and Koontz (1987) management is a process of designing and maintaining an environment in which individuals working together in groups, efficiently accomplish selected aims. The term ‘environment’ in this definition refers to both internal and external environment. All organization have a two point agenda to improve qualitative (the management of people and processes) and quantitatively (the impact on society). The second is as important as the first and stakeholders of every organization are increasingly taking an interest in “the other circle†– the activities of the organization and how these are impacting the environment and society.
Social responsibility is an ethical ideology or theory that an entity be it an organization or individual, has an obligation to act to benefit society at large. Social responsibility is a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem. The term “corporate social responsibility†(CSR) came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder meaning those on whom an organization’s activities have an impact. It was used to describe corporate owners beyond shareholders as a result of an influential book by R. Edward Freeman, Strategic Management; a stakeholder approach in 1984. CSR is one of the newest management strategies where organization’s try to crate positive impact on society doing business.
TABLE OF CONTENTS Title page Declaration Approval page Table of Contents
CHAPTER ONE:  INTRODUCTION 1.1Background to the Study 1.2Statement of the Problem 1.3Objectives of the Study 1.4Statement of Hypotheses 1.5Significance of the Study 1.6Scope of the Study 1.7Limitation of the Study 1.8Historical Background of Ecobank Plc, Kaduna 1.9Definition of Terms
CHAPTER TWO:  LITERATURE REVIEW 2.1Concept of Corporate Social Responsibility 2.2Background and Debate in Social Responsibility 2.3Social Accounting in Organization 2.4Environmental Management Accounting 2.5Minimizing the Threats of Social Costs and Liabilities 2.6Social and Environmental Failures 2.7Managing Professional Responsibility through Case Studies 2.8Arguments for and against Social Responsibility  2.9Social Responsibility Vs Social Responsiveness 
CHAPTER THREE:  RESEARCH METHODOLOGY  3.1Research Design  3.2Research Population  3.3Sample Size and Sampling Technique  3.4Method of Gathering Data  3.5Justification for the Method Used  3.6Method of Data Analysis  3.7Justification for the Analysis Instrument Used