IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) (#8207)

ABSTRACT 
Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc.  Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further by   poor economic situation in the country.  Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-operate growth.  The implementation of marketing strategies as well as successful co-operate performance of the sales force. As a result this work  sought to determine the implication of the  effective performance of salespersons as  an  indicator of corporate growth potentials  (a case study of 7 –up bottling company  Plc) used questionnaire, design and tests of hypothesis.  The hypothesis was tested  based on the data  collected and analyzed and the following findings  were accepted.  The consumption pattern of 7-up drinks customers is dependent on the company sales persons’ performance. The returns generated by 7-up bottling company are directly proportionate to the effectiveness of the salespersons.  Consumers have favourable attitude toward 7 –up soft drinks.  Furthermore, conclusions and recommendations were made, the conclusions are: -An average salesperson of 7-up bottling company is professionally   unskilled.  -There is a direct relationship between a company’s  growth sales potentials and profitability with  sales force performance. -The 7-up salespersons do not effective and intensively distribute their products.  -Consumers  have favourable attitude towards 7-up  drinks  -The company should strive to increases it’s market share.  -There is a need to give proper training and orientation to the salespersons.  -7-up bottling company should enhance it’s distribution network.  -It is hoped that if these recommendations are applied  by the 7-up  bottling company, the effectiveness of it’s salespersons will be enhanced. 

TABLE OF CONTENTS 
TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWLEDGEMENT AB STRACT TABLE OF CONTENT
CHAPTER  ONE BACKGROUND TO THE  STUDY OVERVIEW OF THE COMPANY OBJECTIVE OF THE STUDY SIGNIFICANCE OF THE STUDY LIMITATION OF THE STUDY HYPOTHESIS FORMULATION SCOPE OF THE STUDY DEFINITION OF TERMS
CHAPTER TWO  LITERATURE REVIEW  
CHAPTER THREE RESEARCH METHODOLOGY DESIGN OF THE STUDY POPULATION  OF THE STUDY SAMPLE SIZE SAMPLING TECHNIQUES METHOD OF DATA COLLECTION QUESTIONNAIRE DESIGN TREATMENT OF DATA
CHAPTER FOUR  ANALYSIS AND INTERPRETATION FO  DATA ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS  ANALYSIS OF  RESPONSES FROM CONSUMERS TEST OF HYPOTHESIS HYPOTHESIS 1 HYPOTHESIS 2 HYPOTHESIS 3
CHAPTER  FIVE  SUMMARY OF  FINDINGS. CONCLUSIONS AND RECOMMENDATIONS CONCLUSION RECOMMENDATION
BIBLIOGRAPHY APPENDIX QUESTIONNAIRES