IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

Abstract

This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed using the simple percentage. The hypotheses were tested using the Chi-Square statistical technique. It was discovered that there is a high correlation between the product pricing and the buying behaviour of consumers. The study also indicated that factors such as perception, product quality, Advertising and culture to a large extent influence the buying behaviour of consumers. Based on these findings and others, the researcher made such recommendations such as setting reasonable prices, ensuring adequate product availability, adhering to quality standards and specifications as well as engaging the service(s) of marketing experts in the management of company production processes, which if applied, will help increase the sales and overall performance of the company.

CHAPTER ONEINTRODUCTION1.1Background of the Study1.2             Statement of the Problem1.2Objectives of the Study1.3Research Questions1.4Research Hypotheses 1.5Scope of the Study1.7Significance of the Study1.8              Operational Definition of Terms1.9Organization of the Study1.10Conceptual Framework of the Study

CHAPTER TWO
REVIEW OF RELATED LITERATUREConceptualEmpirical

CHAPTER THREERESEARCH METHODOLOGY3.1Research Design3.2Area of the Study3.3Population and Sample Size Determination3.4Sources of Data3.5 Instrument for Data Collection3.6Reliability and Validity of Instruments3.7Method of Data Analysis 
CHAPTER FOURDATA PRESENTATION AND ANALYSIS
CHAPTER FIVESUMMARY, CONCLUSION AND RECOMMENDATIONSReferencesAppendix One:Questionnaire