Impact of Brand Positioning on Brand Equity. A Coca Cola Case Study. Adebola Oluwaseun

The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment.

The study would therefore,  be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.